Artists STudio tours
Client: Calaveras County Arts Council
Marketing campaign for arts council tour of local artists.
•Eye-catching poster attracted attention and carried brand and event awareness through community and in tourist spots
•Targeted social media ads reached audiences throughout the MotherLode, the Central Valley, and the San Francisco Bay Area.
•Listings and maps available on client website as downloadable pdfs that could be printed in color or in black and white.
•A four-color 11” x 17 “ two-fold brochure featuring work by all the artists, listings, a large map and individual maps leading to each site.
•Press releases tailored to various print, web and social media. Releases are highly successful, with a high rate of placement in local media. Read blog post.